Discover how users actually organize your content

Run open, closed, or hybrid card sorts with similarity matrices, dendrograms, placement matrices, and agreement scores—so IA debates end with inspectable evidence, not opinion. Recruit your own participants with a single link.

Run any type of card sort like a pro

Three techniques to choose from. All optimized for a great participant experience on any device. Instant insights with crystal clear reports.

Open Sort

Participants sort cards into groups they create and name.

Live report

Closed Sort

Participants sort cards into groups you create and name.

Live report

Hybrid Sort

Participants sort cards into both types of groups.

Live report

Ready to run your first card sort?

No credit card required to try · Pricing when you're ready

Everything you need

Run any type of sort, analyze results and make confident recommendations.

Card sort illustration
Works on any device
Your participants will have a great experience on desktop, tablet, or mobile — no app download required.
Quick setup
Have your sort up and running in minutes, regardless of your research experience. Easily customize the welcome and thank you text.
Similarity Matrix
Interactive grid showing which cards participants group together most, with a fullscreen mode for large studies.
Self-paced participation
Participants complete studies on their own time, at their own pace — just share a link and collect results as they come in.
Agreement & Confidence Scores
Auto-calculated agreement for every card, plus AI-detected categories with internal similarity metrics — ranked and ready to present.
Dendrogram & Placement Matrix
Hierarchical clustering with an adjustable threshold slider, plus a card placement matrix to visualize how participants distributed cards across groups.
Pro

Level up your research

Unlock Pro features for all your studies on a team-wide plan. See pricing →

Custom branding

Show your logo on reports and participant screens, and hide the UX Metrics link on thank you pages.

Card randomization

Randomize the card order in each participant session to ensure unbiased results.

Participant completion codes

Verify unmoderated results by presenting participants with a unique 4-digit completion code at the end of their session.

Password-protected reports

Make your reports private and easily add a password for secure sharing with your team, stakeholders and clients.

Merge similar groups

Non-destructively combine semantically or conceptually similar groups to further crystalize your results.

Export to Excel, PDF, or AI

Download raw data in Excel, a formatted PDF analysis report, or copy results as markdown for AI tools like ChatGPT.

Easy as 1-2-3

Set up and launch sorts in minutes, whether you're a complete beginner or a seasoned UX research expert.

1

Create

Add the cards and any pre-defined groups (for closed and hybrid sorts) that you want participants to categorize and label.

2

Share

Invite participants to your study by providing them with the included shareable link.

3

Discover

Analyze the results and share confident recommendations with your team and stakeholders!

Trusted by over 7,000 smart product people

UX Researchers, Designers, Product Managers, Developers and Academics at organizations of every size around the world rely on UX Metrics.

Set up your first study

No credit card required