Clear answers for
confident UX research.

Pro is a flat annual plan for your whole team with unlimited studies, participant results, and team members on paid terms—no per-seat fees. See Pricing for the current rate. You can start entirely free to try the product (participant caps apply on the free tier).

Yes. You get immediate access to every single Pro feature on our free test drive. It never expires, and no credit card is required. The only limitation is that studies are capped at 3 participant results. Use it as long as you need to evaluate our capabilities.

All payments are securely handled by Stripe, a PCI Service Provider Level 1 — the highest certification level in the payments industry. Your credit card details are never submitted to or stored on UX Metrics servers.

Yes. We offer a 50% discount to actively enrolled students or faculty with a .edu (or international equivalent) email address. Certified non-profits are also eligible. Email us to claim your discount code.

We offer a 14-day no-questions-asked refund policy. If it's not working for you, reach out to support@uxmetrics.com and we will work with you to make it right or issue the refund promptly.

Card sorting helps you discover how your users organically group information. Use it when building a new navigation or sitemap from scratch.

Tree testing validates whether users can easily find items within an existing or proposed menu structure.

First click testing reveals where users instinctively click first on a design or screenshot. Use it to evaluate whether buttons, calls to action, and navigation labels are clear and discoverable.

Five second testing measures first impressions by showing participants a design for just five seconds and then asking what they remember. Use it to test visual hierarchy, brand recognition, and messaging clarity before investing in development.

Preference testing presents two or more design options and asks participants to choose their favorite. Use it to settle design debates with real data — you'll get preference scores and optional qualitative feedback explaining why.

Surveys let you collect structured feedback with NPS, star ratings, thumbs up/down, multiple choice, Likert scales, and open text questions. Use them standalone or attach them as pre/post-study questionnaires to any other tool.

Prototype testing lets you test clickable prototypes with real users. Upload screens, define interactive hotspots, and set tasks with start and goal screens. Use it to validate user flows and measure task success rates before writing any code. Integrates directly with Figma (coming soon).

Live website testing gives participants tasks on your actual production website and measures task completion, time-on-task, and abandonment rates. Use it to test real-world usability without staging environments or code changes — just enter a URL and start testing.

Most top research teams combine multiple methods: card sort to build structural models, tree test to validate navigation, first click and five second tests to evaluate designs, preference tests to compare alternatives, prototype and live website tests to validate flows and usability, and surveys to capture context and sentiment throughout the process.

For statistically significant patterns, research suggests 15–30 participants for card sorts, 30–50 for tree tests, 20–30 for first click and five second tests, 30+ for preference tests, and 5–10 participants for prototype and live website tests (usability testing). Survey sample sizes vary by question type — NPS typically needs 50+ responses for reliable segmentation. With UX Metrics Pro, you have unlimited participants, allowing you to iterate as many times as necessary without calculating per-user costs.

They simply click a bespoke shareable URL that you distribute. Studies are entirely browser-based — there are no apps to download, no accounts to create, and no confusing logins. It functions beautifully across desktop, tablet, and mobile browsers to minimize friction.

Most internal teams recruit via their own mailing lists or Slack channels. If you need external testers, our platform integrates seamlessly with professional panels like Prolific, UserTesting, and Respondent by automatically generating verifiable completion tracking codes.

Yes. You can distribute surveys via email with built-in delivery tracking. Each recipient gets a unique link, and you can monitor who has been sent, opened, and completed the survey. The first question is embedded directly in the email body, which significantly increases response rates compared to a plain survey link.

No. Most teams recruit people they already have access to—customers, newsletter subscribers, beta users, students, or coworkers—and send them a study link (or embed surveys in their product, or run live website tests on real URLs). If you use an external panel (Prolific, Respondent, etc.), you can still use UX Metrics as your research lab and hand out completion codes. We do not make you buy our panel to run credible research.

Maze and Lyssna often lead with large integrated panels and broad “research ops” narratives. UserTesting is built for enterprise video research, services, and procurement. UX Metrics is a self-serve user research lab for quantitative and IA work—card sorts, tree tests, first click, and more—with explainable outputs (matrices, paths, agreement), your participants first, and flexible delivery (links, embeds, live site tests).

See how we’re different and our vs Maze, vs Lyssna, and vs UserTesting pages for a method-by-method lens—without dollar-for-dollar pricing claims.

No. Studies are designed so product designers, PMs, and newcomers can launch in an afternoon. UX Metrics generates the statistical views researchers expect—so you learn method best practices as you go, not before you start.

AI is an assist, not a black-box replacement. For example, text interviews can use AI-assisted theme discovery; card sorts and tree tests still ground decisions in similarity matrices, paths, and agreement you can inspect and share. You stay accountable for conclusions—AI speeds synthesis where it helps.

• Open sorts: Participants write their own category names.
• Closed sorts: You strictly define the available categories.
• Hybrid sorts: You provide primary categories, but participants can define their own if yours don't fit.

You can also toggle card randomization to ensure there is no ordering bias affecting your results.

Instantly. As soon as a participant finishes, your dashboard live-updates. Card sorts compile agreement matrices, frequency rankings, and dendrograms. Tree tests plot directness scores against visual breadcrumb paths showing exactly where users succeeded or deviated. First click tests generate click heatmaps with success rate analysis. Five second tests surface recall patterns through word frequency analysis. Preference tests calculate preference scores with qualitative feedback analysis. Prototype tests track task success rates with time-on-task analysis across each screen. Live website tests measure task completion, abandonment, and time-on-task for real website interactions. Surveys automatically segment NPS promoters/passives/detractors, compute rating averages, and break down response distributions. All data is fully exportable to XLSX, Markdown, and JSON.

Absolutely. Pro users can upload their logo, manipulate customized brand colors, and strip UX Metrics badges from the participant experience entirely. This creates a seamlessly professional environment critical for corporate or client-facing research deliverables.

Yes. AI Insights analyzes your study data through three distinct lenses:

• Behavioral: Identifies user behavior patterns, mental models, and friction points where participants hesitate or struggle.
• Executive Summary: Distills high-level KPIs, strategic themes, and business impact into a stakeholder-ready overview.
• Recommendations: Generates prioritized, actionable UX improvements ranked by impact vs. effort.

Results are cached after the first generation, so you can revisit them instantly. AI Insights is available across all tools.

Yes. Any tool — card sorts, tree tests, first click tests, five second tests, preference tests, prototype tests, and live website tests — can have a pre-study survey and a post-study survey attached. Use pre-study surveys to collect demographics or screen participants before they begin, and post-study surveys to gather follow-up feedback or satisfaction ratings. Responses are linked to each participant, so you can cross-reference survey answers with study behavior in a single report.

Multiple ways. Team members get direct dashboard access — invite unlimited colleagues with role-based permissions (owner, admin, member, or viewer) at the workspace and folder level. For external stakeholders, generate a shareable report link that works without an account. You can optionally password-protect reports for sensitive studies. Data can also be exported to XLSX, Markdown, and JSON for use in presentations, wikis, or other tools.

Your data is encrypted in transit via forced edge-TLS and fully encrypted at rest using AES-256 block-level encryption. Our infrastructure runs securely on Google Cloud Platform via Render, leveraging world-class SOC-2 compliant data centers. Learn more about GCP infrastructure.

Never. Participants simply click a link to begin sorting. We do not require accounts, we do not query personal details, and we do not track them with non-essential cookies post-study. They remain completely anonymous unless you intentionally configure a demographic screener.

Yes. UX Metrics supports time-based one-time passwords (TOTP) compatible with authenticator apps like Google Authenticator, Authy, and 1Password. You can also sign in with Google SSO, which inherits your Google account's own MFA protections. Two-factor authentication is available on both free and paid plans.