Collect targeted feedback with surveys built for UX research

Create surveys with NPS, star ratings, thumbs up/down, and more. Share a link, embed in your product, or email directly to participants — with the first question right in the email for higher response rates.

Self-serve user research lab for your own participants: share a link, embed surveys in your product, or run live website tests on real URLs. See Pricing for current plans.

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Every question type you need

Purpose-built question types with automatic analytics — no spreadsheets required.

NPS (Net Promoter Score)

Measure loyalty with the industry-standard 0–10 scale. Automatic Promoter, Passive, and Detractor segmentation with your NPS score calculated instantly.

Star ratings

Let participants rate on a 1–5 star scale. See averages, distributions, and trends at a glance with automatic visualizations.

Thumbs up/down

Quick binary feedback, perfect for validating specific features, content, or design decisions. Instant percentage breakdowns.

Multiple choice

Single-select or multi-select questions with automatic frequency analysis and visual breakdowns of response distributions.

Open text

Collect qualitative feedback in participants' own words. AI-powered theme analysis automatically finds patterns across responses.

Likert scale

Agreement scales from Strongly Disagree to Strongly Agree with automatic scoring and stacked bar visualizations.

Distribute anywhere

Share a link, embed in your product, or email surveys directly to participants.

Hosted survey link: Share a branded survey URL with participants. Works on any device — desktop, tablet, or mobile.
Embed in your product: Drop a lightweight iframe or script tag into your app to collect feedback right where users are.
Email surveys: Send surveys directly to a list of participants. Embed the first question in the email body for dramatically higher response rates.
Email tracking: See who opened, clicked, and completed. Track delivery, bounces, and response rates in real time.
Conditional logic: Show or hide questions based on previous answers. Ask follow-ups only when they're relevant.
AI-powered insights: Automatically surface themes and patterns across open-text responses. Get presentation-ready summaries in seconds.

Everything included on Pro—see Pricing

Unlimited studies, participants, and team members on Pro. No per-seat fees—see Pricing for current details.

Custom branding

Show your logo on surveys and reports. Hide the UX Metrics link on thank you pages.

Question randomization

Present questions in a randomized sequence for each participant to reduce order bias.

Participant completion codes

Verify unmoderated results by presenting participants with a unique 4-digit completion code at the end of their session.

Password-protected reports

Make your reports private and add a password for secure sharing with your team and stakeholders.

Email distribution

Send surveys to a participant list with personalized links. Track opens, clicks, and completions in real time.

Export to Excel, PDF, or AI

Download raw data in Excel, a formatted PDF analysis report, or copy results as markdown for AI tools like ChatGPT.

See full pricing details

Easy as 1-2-3

Set up and launch a survey in minutes, whether you're a complete beginner or a seasoned UX research expert.

Create

Add your questions, pick question types, and customize your welcome and thank you messages.

Send a link, embed in your product, or email participants directly — with the first question right in the email.

Discover

Analyze the results with automatic visualizations and share confident recommendations with your team!