Create an interview guide, share a link with people you recruit, and collect written responses asynchronously—no scheduling. Optional synthetic participants help you preview the flow before launch.
Set up your interview in minutes, share a link, and collect qualitative insights.
Define open-ended, probing, clarifying, and closing questions. Add moderator notes for follow-up guidance.
Participants respond in writing at their own pace. No scheduling, no video calls — just thoughtful, written answers.
Review participant answers, filter real vs synthetic responses, and use AI insights to surface themes across interviews.
Structure your interview guide with the right question type for each insight you need.
Broad questions that let participants share their experience in their own words.
Dig deeper into specific topics to uncover motivations and reasoning.
Follow up on ambiguous answers to ensure you understand exactly what participants mean.
Wrap up the interview and give participants a chance to share anything you missed.