Run your own research lab: similarity matrices, dendrograms, agreement scores, and path visualizations you can defend in a critique—not a mystery score. Recruit participants with a link or embed, run mixed-methods studies, and export everything.
Nine research methods, one lab
One self-serve workspace for IA-heavy methods and fast usability checks—links, embeds, live site tests—no sales call, no panel required.
Go beyond surface-level insights with analytical tools that meet academic standards.
Similarity matrices, dendrograms, agreement scores, click heatmaps, and navigation path analysis. Get publication-ready insights automatically.
Download raw participant data as CSV for your own analysis. Export charts and reports for stakeholder presentations or academic publications.
Combine card sorts and tree tests with surveys, first click tests, and interviews. Same participant link workflow across methods—ideal for courses, agencies, and lean product teams.