UX Metrics vs UserTesting

UserTesting is the enterprise standard for scaled video research and services. UX Metrics is a self-serve lab for card sorts, tree tests, and unmoderated methods—recruit your own participants, share links or embed surveys, run live site tests when it matters, skip the procurement theater, and still walk in with defensible analysis.

No credit card required

Feature comparison

Feature UX Metrics UserTesting
Card SortsUltimate only
Tree TestsUltimate only
Surveys
First Click Tests
Five Second Tests
Preference Tests
Prototype Tests
Live Website Tests
Unlimited studies (paid plans)Credit-based
Self-serve signup & studiesEnterprise sales motion
Default: your participants & linksGlobal panel + services
Quantitative IA methods in base productTiered / Ultimate

Why teams choose UX Metrics over UserTesting

Built for teams outside enterprise procurement

If you will not run a six-month vendor cycle for every study, UX Metrics matches how practitioners actually work: account, link, results. See Pricing for current plans—no custom quote required to start.

Self-serve, no sales calls

Sign up, set up a study, and start collecting data in minutes. No demo requests, no procurement hoops, no 3-month contract negotiations. Just research.

Specialized quantitative UX tools

UserTesting focuses on moderated and unmoderated video sessions. While their Ultimate tier adds card sorts and tree tests, UX Metrics gives you all quantitative methods -- card sorts, tree tests, first click tests, and more -- included from day one, not locked behind premium tiers.

Ready to switch from UserTesting?

Create your free account and set up your first study in minutes.

No credit card required · See Pricing for paid plans