Find out which design users prefer

Present two or more design options side by side and let participants choose their favorite. Get automatic preference scores, and qualitative feedback — no coding required.

Self-serve user research lab for your own participants: share a link, embed surveys in your product, or run live website tests on real URLs. See Pricing for current plans.

Get started

Everything you need

Run a preference test, analyze results and make confident design decisions.

Works on any device: Your participants will have a great experience on desktop, tablet, or mobile — no app download required.
Quick setup: Upload two or more design options, add an optional question, and your preference test is ready to launch in minutes.
Preference Scores: See exactly which design option participants prefer with clear percentage breakdowns and visual charts that make results easy to interpret.
Self-paced participation: Participants complete studies on their own time, at their own pace — just share a link and collect results as they come in.
Qualitative Feedback: Ask participants why they chose their preferred option to understand the reasoning behind their decisions. Get rich qualitative insights alongside quantitative scores.
Multiple Design Options: Compare two or more design variations in a single test. Upload images, screenshots, or wireframes and let participants pick their favorite.

Pro

Everything included on Pro—see Pricing

Unlimited studies, participants, and team members on Pro. No per-seat fees—see Pricing for current details.

Custom branding

Show your logo on reports and participant screens, and hide the UX Metrics link on thank you pages.

Option randomization

Present design options in a randomized order for each participant to eliminate position bias.

Participant completion codes

Verify unmoderated results by presenting participants with a unique 4-digit completion code at the end of their session.

Password-protected reports

Make your reports private and add a password for secure sharing with your team and stakeholders.

Export to Excel, PDF, or AI

Download raw data in Excel, a formatted PDF analysis report, or copy results as markdown for AI tools like ChatGPT.

AI-powered insights

Get automatic AI analysis of your preference test results with actionable recommendations to guide your design decisions.

See full pricing details

Easy as 1-2-3

Set up and launch a preference test in minutes, whether you're a complete beginner or a seasoned UX research expert.

Create

Upload your design options, add an optional question, and customize the study settings.

Invite participants to your study by providing them with the included shareable link.

Discover

Analyze preference scores and participant feedback, then share confident recommendations with your team and stakeholders!